The Business of Wholesale Body Piercing Jewelry

As an entrepreneur it’s important to learn as much as you can about the business of wholesale body piercing jewelry. This will help you make informed decisions that will benefit your bottom line. For example, you may decide to purchase your jewelry from a single supplier or to diversify. The key is to choose a reputable jewelry supplier who offers high-quality pieces that are sold at competitive prices.

One of the biggest challenges for jewelry companies that sell online is helping clients with sizing. Unlike shoes, where there is a universal size, body jewelry has many different sizes. Not only is there the gauge, but there’s also the length and diameter of barbells, and the height and size of ring diameters. And if you add in decorative elements the fit can get even more complicated.

In addition to the difficulty of sizing body jewelry, due to the intimate nature of most piercings, most pieces can’t be returned. This creates a nightmare for companies that sell online. And a huge reason why many of them have opted to leave the retail portion of the business to piercers.

This allows them to focus on production and manufacturing jewelry that is well made and attractive, while letting piercers who specialize in sizing and fitting deal with the sales aspect of the business. In this way they can focus their time and energy on what matters most to the industry, and their clients, which is providing them with beautiful jewelry at a reasonable price.