Roofing companies often invest in paid advertising, such as Google Ads and Facebook Ads, as they seek fast results. While these methods have become increasingly popular over the past decade, they are not a sustainable solution for long-term branding. Consumers are more likely to attribute their experience with a 3rd party platform than the company itself, making them ineffective for building a lasting brand.
Inbound marketing
One of the most important components of roofing inbound marketing is email marketing. The goal of email marketing is to nurture prospects by building relationships. Good email marketing strategies include providing information in a clear and easy to read format. You can also create an automated follow-up series and use promotional offers to grab the attention of your audience.
SEO (search engine optimization) is one of the most popular ways to generate traffic and make sure your website is optimized for the search engines. Roofing companies that use SEO can make their website appear higher on search engine listings and increase their visibility. Over 75% of online users never look past the first page of results, which is why it’s important to optimize your site to make it as appealing as possible.
PPC
Whether you’re looking to increase visibility in search engines or gain new customers, PPC for roofing digital marketing services can be a great solution. You can optimize campaigns based on device type, demographics, keyword selection, and time and date. This Roofing Digital Marketing Services way, you can better target your prospects, as well as measure campaign results.
Using PPC for roofing digital marketing services can give you a competitive advantage in the roofing industry. With pay-per-click advertising, your message will be shown to potential customers, who are likely to be ready to buy. Your PPC ads will appear above the organic listings, so they will be more relevant to your customers.
Content marketing
Content marketing is an excellent way to attract potential customers and maintain your presence online. Your content must be helpful to your target audience and make them want to know more about your business. It also helps you build trust with your target customers. By using content marketing for roofing digital marketing services, you will find that more visitors will find your business and become your customers.
Content marketing for roofing digital marketing services can take many forms. It can be in the form of blog posts, infographics, videos, email blasts, social media posts, and website copy. The more useful and unique the content is, the better. Creating content for your company’s website, social media, and blog posts will help cement your brand as an expert in the field.
Retargeting
Retargeting as part of roofing digital marketing can be an effective strategy to generate leads. Studies show that up to 70% of site visitors who see retargeting ads end up converting into prospects on a company’s website. The technique is very affordable and works by using cookies to track visitors across various online platforms. This way, your ad can reach as many potential customers as possible.
As consumers look for the best services online, it is imperative that they can find them quickly. Social media is one of the top channels for this, so it is important to maintain an informative and engaging digital presence. The right content and management can increase social media followers and drive qualified traffic to your website. By posting informative content that captivates the audience, you’ll be able to promote your roofing services at the same time.